Post from your personal profile. On LinkedIn, personal posts get 5–10x the reach of company page posts. Use the company page for credibility and SEO, but drive engagement from your founder account.
Yes — the founders who make it work run a repeatable system, not random posting: a clear content mix, a consistent post structure (strong hook, one idea, one takeaway), a soft lead magnet, and a cadence they actually keep. Here is what that system looks like end to end.
The first line does most of the work — if the hook doesn't earn the click on 'see more,' nothing else matters. Then: one idea per post, formatted for skimming, built on a specific story or number, ending on something that invites a real reply. Comments drive reach far more than likes.
For most B2B founders, LinkedIn alone is enough to start — and trying to be everywhere at once is the more common mistake. Master one platform until it's consistent and working, then expand. The one thing worth adding early is a newsletter, because it's an audience you own rather than rent.