If I build my whole agency around my personal brand, does that make it unsellable or trap me as the face forever — and what if the business fails?
A personal brand raises key-person risk, but it doesn't have to make the business unsellable or trap you — that depends on whether the brand equity lives only in you or also in a company, team, and systems a buyer can keep. And your personal brand is the one asset that survives if the business fails.