As a founder, how did you solve distribution? 'Build something people want and distribution follows' — but it doesn't.

Sun, 12 Jul 2026 00:00:00 +0000

“Build something people want and distribution follows” is survivorship bias — you’re hearing it from the companies where it happened to work, not the graveyard of great products no one ever found. Distribution doesn’t follow a good product automatically. You solve it the same way you solve product: as a deliberate discipline you build in parallel, by picking one channel, showing up consistently, and using founder-led content as the cheapest distribution available to you.

Go-to-Market on Founder-Led Growth

As a founder, how did you solve distribution? 'Build something people want and distribution follows' — but it doesn't.