Is X/Twitter actually important for a founder, or am I just shouting into the void while I could be building?

Thu, 09 Jul 2026 00:00:00 +0000

It depends entirely on whether your buyers and your community are actually on X — for some founders it’s one of the best platforms in existence, and for others it’s a genuine waste of time. X is real and valuable for tech, indie-hacker, dev-tool, and VC-adjacent founders; it’s near-useless for founders whose buyers live elsewhere. The “shouting into the void” feeling almost always means one of three fixable things, not that X is worthless.

Founder Audience on Founder-Led Growth

Is X/Twitter actually important for a founder, or am I just shouting into the void while I could be building?