As a founder, how did you solve distribution? 'Build something people want and distribution follows' — but it doesn't.

Sun, 12 Jul 2026 00:00:00 +0000

“Build something people want and distribution follows” is survivorship bias — you’re hearing it from the companies where it happened to work, not the graveyard of great products no one ever found. Distribution doesn’t follow a good product automatically. You solve it the same way you solve product: as a deliberate discipline you build in parallel, by picking one channel, showing up consistently, and using founder-led content as the cheapest distribution available to you.

Should I be building on other platforms too — X, YouTube, a newsletter — or is LinkedIn enough for a founder?

Fri, 03 Jul 2026 00:00:00 +0000

For most B2B founders, LinkedIn alone is more than enough to start — and trying to be everywhere at once is the more common and more expensive mistake. Master one platform until it’s consistent and actually working, then expand. The single exception worth adding early is a newsletter, because unlike any social platform, it’s an audience you own rather than rent.

Why LinkedIn is usually enough to start

If you sell B2B, your buyers are almost certainly already on LinkedIn, and the platform concentrates them like nowhere else. Roughly 62% of B2B marketers say LinkedIn generates about twice the leads of other social platforms, and around 58% of all B2B leads from social come from LinkedIn. When one channel holds that much of your audience, “should I add more?” is the wrong first question — “am I fully working the one that’s already full of my buyers?” is the right one.

Distribution on Founder-Led Growth

As a founder, how did you solve distribution? 'Build something people want and distribution follows' — but it doesn't.

Should I be building on other platforms too — X, YouTube, a newsletter — or is LinkedIn enough for a founder?

Why LinkedIn is usually enough to start