The Founders
Every article on this site is written by the two co-founders of Dopameme — drawn from the client accounts they run, the formats they test, and the retention graphs they read every week.
Talha Abrar
Co-Founder, Dopameme · LinkedIn
Talha co-founded Dopameme, an agency that builds organic short-form content systems for creators, founders, and companies. He runs a team of 25 across Pakistan, Dubai, Europe, the US, and Bangladesh, working with SaaS products, finance and tech creators, healthcare brands, and enterprise groups.
Behind the client work sits a research library he maintains: a few hundred video teardowns and close to a hundred documented formats, each tested on live accounts before it reaches a client. One launch account passed 4 million views and 22,000 followers in its first month, with a first reel at 1.4 million and a single video under 100,000. A finance creator reached 100,000 followers in four months.
He writes about what moves those numbers: the algorithm, the psychology, and the math, in language you can use the same day.
Salaar Ahmed Khan
Co-Founder, Dopameme · LinkedIn
Salaar Ahmed Khan co-founded Dopameme and leads organic growth, founder-led marketing, and community building.
He is a creator who built an agency, not an agency person who learned to create. He spent over a decade building audiences on Instagram, growing pages from zero to a combined 700,000+ followers and generating a billion organic views before Dopameme existed. At his peak he was pulling over a million likes a week, and this was before the Reels feed had even launched. He did not study personal branding from the outside. He did it, repeatedly, across formats, niches, and platforms.
Before Dopameme, he ran a PR and influencer practice that represented some of the subcontinent's biggest creators, launched apparel brands, and built an online creator marketplace. That work gave him a deep understanding of how visibility becomes positioning and how a personal brand holds up once the initial attention fades.
At Dopameme, he is the person who connects a founder's content to real business outcomes. He has helped build organic content systems across 50+ brands and 3 billion views, all without ad spend.