Time & Systems

How am I supposed to find time to make content for my own agency when I'm drowning in client work?

You will not find the time — you have to take it. Work expands to fill the hours you give it, so client work will consume everything unless your own content has a fixed, protected slot. The trick is turning the client work you're already doing into content.

How do I get out of being the bottleneck in my own agency and stop my own marketing always falling last?

Your own marketing falls last because everything routes through you. The fix is to treat your agency like your most important client — give it a fixed, protected slot on the calendar — and to move work off yourself through systems and delegation, not willpower.